I'm gonna talk about the primary reseacrh that I did on Saturday for my two projects: Goop and the sport collaboration between Louis Vuitton and Nike.
First I went to the Nike store in Oxford Street, I loved it!, it is huge, well organize, personal assistants help you as much as they can, and they have life music with a DJ! I found a lot of useful information for my project:
- In the womenswear floor they have an exclusive section for performance. I asked one of the sales asistant for what was this clothing used for and he told me that for woman training sports such as Pilates, so it was perfect! This gave me a better idea of the fabrics that I have to use, and the key items to include in my clothing part of the Piloxing Kit.
- Then I also saw the type of people that were looking at this items, to get an idea of my consumer. I also took some pics of them
Secondly, I went to Hoss Intropia store in Regent Street for my Goop project. I spoke wih one of the sales assistant. She was Spanish and very nice. She gave me information about consumers, manufacturing and the collections. When I saw the collections I realized that probably tha one that I'm gonna use for my collaboration with Goop is the Miguel Palacio for Hoss Intropia Collection. It was so beautifull and it has some style of dresses similar to the ones that I want to develope for my collaboration. I took some pictures of this collection and also of the store to have an idea of the buying experience that they want to communicate with the store.
Finally I went with my friend Amgela to Mayfair to take some pictures of our potential customers for Goop and LV&Nike collaboration. We looked like paparazzis taking pictures of famous people hahaha. But actually we took a lot of pics and was very useful to have an idea in our minds of how our potential customer looks like.
This was all for that day, and enought!
Nike store in Oxford Street
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