Coach Inc.

This weekend I haven been working in Coach case analysis. The purpose of the essay is to identify the marketing channels that Coach is using in France and see potential problems threatening those channels. The brand entered the French Market through a partership with Printemps department store three years ago and still has not manage to be known among this market.

The two main problems that Coach has in France is a low brand awareness and a poor communication strategy.

This has been a summary of the analysis that I have made to the case. Then, base on the analysis we were suppose to give some recommendations to the brand in terms of a retail and communication strategy. The first and main solution that I have given is that Coach opens a pop up store in Paris. This action would be a retail strategy in terms that Coach will open this pop up during one year in order to study this market and adapt their product to them. Besides, the pop up will also be a communication strategy as it would be inaugurated by an event and it would be a good mean to fully communicate the brand's values to the French Consumer, as it looks like they haven't understood the brand's values yet.

Here are some pics of Coach's corner store at Printemps Haussmann in Paris