Intense day

As the tittle itself says: today it has been an intense and hard working day.

We started with Nicola's class. In this class he wanted us to do a draft of the power point presentation for the Pringle of Scotland project. The information has to go in 6 slides only, so we have to be very precise and think well what are the relevant and key points from our report thar we need to talk about our recommended marketing strategy for Pringle of Scotland. I think that I haven't talked about this yet, so our recommended marketing strategy for targeting female teens (16-18 years old, UK based) is that the brand launch a difussion line of basic and timeless pieces that can be kept in a teen's wardrobe for a lifetime. With this marketing strategy we want to position Pringle according to the design (basic) and the price (premium brand). At the end, we arrived to one structure for the powepoint presentation that make sense. It was clear and includes all the key and relevants elemens that we need to explain our recommended marketing strategy for Pringle. Now that we have the draft, for the next class we will go through all the project again, correct the things that we have wrong, and edit the final version of the power point presentation. We are almost done with this project!

Then, we had Ewa's class. She was going one by one making indivial assesment on Goop's project with what we have so far. As I'm almost the last one on the list, she didn't have time to review mine, so today when I came back home I continued searching on trens for S/S 14 to have an idea of the product that I wanna make. Now I have put everything in my report: colors, textiles shapes and prints for dresses. I found the key shapes for dresses! This was perfect because now I just need to see which one of those dresses that are going to be on trend in S/S 14 better fits my collaboration customer. So, let's see what feedback she gives me tomorrow!

This is all for today, tomorrow more!