Dresses

Today I'm going to do my post on Goop, since delivery is just around the corner and I'm a little lost.

The most complicated part of the project for me is the design part, probably because I have no background on this and therefore it costs more ... Just to remember, my project for this course is a collaboration between Goop and Hoss Intropia for designing a dress. At first I thought to make several dresses but talking to Ewa I realized that all I was going to do with this is to complicate even more. So in the end I will do only two dresses, one day and one night dress and each one will be available in several colors and in two cuts in order to meet all customers'likes.

Tomorrow I will begin to think more about the design  but my initial idea was to do it like a dress from last season which I think it was one of best-sellers. I also think that this dress perfectly fits with Goop customer and personally I love it!

Inspiration for LV&NIKE

Today I have been working on the part of the inspiration for the piloxing kit that I'm designing through the collaboration between LV and Nike.

For designing my Kit, in terms of colors and shapes for the clothing, I have been inspired by the 60s (shapes and colors) and the art style of that decade, the Pop art, and especially, Andy Warhol.

In my report I have divided it in three parts:

1. 60s and pop art
2. 60s and pop art at this year catwalks
3.  60s and pop art at Louis Vuitton and Nike

I think that this is the best way to explain my inspiration because is like where does it comes from (origins), then if you can see it today somewhere (catwalks) and third if it fits with the chosen brands. About the fit with the brands, in my opinion you cannot design a product that it's gonna break the DNI of the brand. So, I searched for pop art inspired products that LV or Nike have done, and this is what I found:

It seems that it fits! Both brands have some pop art inspired designs and specially Louis Vuitton at the time of Marc Jacobs. I the Louis Vuitton book is said that Marc Jacobs, togetuher with Louis Vuitton, has invented Pop Culture Luxury"

Nike and LV

In addition, this weekend I have been working in the product collaboration between LV&Nike, but I wanted to do a different blog entry to talk about this topic.

My sketch book is almost done, I only need to add some pics that Massimo told me last week it would be a good idea to.

This weekend I have been working specially on the power point presentation that explains through words and visuals how I get to this sport and product idea, and finally how the idea looks like (product design). For now I think I'm on the right track. I have started an original power point that exactly express what and how was the thinking process that guided me to develope this product. It is a project that requires a lot of time, but I will manage to do it! Let's see how I continue with it this following week!

Coach Inc.

This weekend I haven been working in Coach case analysis. The purpose of the essay is to identify the marketing channels that Coach is using in France and see potential problems threatening those channels. The brand entered the French Market through a partership with Printemps department store three years ago and still has not manage to be known among this market.

The two main problems that Coach has in France is a low brand awareness and a poor communication strategy.

This has been a summary of the analysis that I have made to the case. Then, base on the analysis we were suppose to give some recommendations to the brand in terms of a retail and communication strategy. The first and main solution that I have given is that Coach opens a pop up store in Paris. This action would be a retail strategy in terms that Coach will open this pop up during one year in order to study this market and adapt their product to them. Besides, the pop up will also be a communication strategy as it would be inaugurated by an event and it would be a good mean to fully communicate the brand's values to the French Consumer, as it looks like they haven't understood the brand's values yet.

Here are some pics of Coach's corner store at Printemps Haussmann in Paris

POS done!

Today is a good day...we hanged out Pringle Of Scotland project! It has been a hard morning because we have been reviewing the project again and again just to make sure that eveything was perfect! then we printed it out and that's it! For this project we had to do a self refelction part. Doing this self refelection has helped me to see what were my strenghs and weaknesses when doing the project and working in a group, and how did I dealed with them. The process of studying and understanding POS, as well as the target market, to develop the right marketing strategy was challenging. However, teamwork has been very helpful as each member was good at something, and specialization of each one in one area has helped us to fully understand all parts of the project. We have been able work on a team with ease and comfort. Despite some minor problems, we learned how to deal with them by listening to all members and at the end we were able to reach a unanimous solution. We were all equally important within the group, and the key was being honest, listen, and help each other.

Besides, this morning we had Net-a- Porter. What I liked the most was the one year intership that they offer in any area of the company (marketing, PR, Sales...). I think it would be a great opportunity to do this intership, however for this next year we can't as we have the three months placement and then the dissertation, but it's never too late to do an intership in a company such as Net-a- Porter!

By the way, this weekend is gonna be all about Massimo's project and Coach essay, so my next entries in the blog will be about how I'm progressing with these two projects; hope they will go well!

Almost done with Pringle

We are finally nearing the end! 

Today it has been a Pringle of Scotland day focus. We have to hang out the project by Thursday so we are almos done with it. Today in Nicola's class we did a MOC presentation for the project. Actually I think that our was good. We just need some type of consistency in the whole project, so to writte down some things that allow us to link one part with the next one. After class I met with my group to go all aver the project, writte down some things that we were missing, correct the grammar and cut it down! At the begining we had 6,000 words but then we managed to get to 4,000, so finally it was good! We also did apendix and referecing, it is not completely finished but we will meet again tomorrow afternoon to turtinin it for the second time and just forget about it! 

One project almost done! Feeling so happy about it =)

Fully concected home

Today I'm going to talk about a task that we have to present tomorrow for Ewa.

She wants us to find any future innovation that is comming in the luxury field.

I went into The Telegrapgh website and I found a very interesting article: "First signs of the fully conected home? (http://www.telegraph.co.uk/luxury/technology/13258/first-signs-of-the-fully-connected-home.html) Who could have imagined that this was going to happen! Intellegent home...we used to see this only u=in movies and I couldn't belief that one day it was going to become real, it's amazing!

The responsable of this: PANASONIC. They are showing demonstrations of this house. For instance one thing that it will have is that the Kitchen will suggest you recipes based on who is visiting your home, what they like and what is already in the kitchen. So, for instance, you go into the kitchen and say: "water, boiling", and you will be offer suggestions for the visitors that are comming for lunch.

Of course the article says that this will be only available in Luxury Homes as it requires specific fabrics in the building including sensitive speakers and microphones.

"How this is going to work?", we all ask, Panasonic knows how! Actually Panasonic has already all its devices (TVs, tablets, phones, washing machines, ...) connected to the same sort of grid. It will be a kind of communication between domestic appliances and the web. For instance, from your own phone, apart to conect it to your laptop, you will be able to control the heating, change TV chanel, or change the water temperature; doesn't sound awsome??

Now that I have read this article, I'm more interested on it, and I want to arrive the day when you can see some of these houses, but I will have to wait!

Let's see if tomorrow Ewa likes it!